Reaction to the video "we are all monkeys"

It is commonly said that the fine reaction to the bullying is taking it in stride. Daniel Alves's reaction toward the person who through banana in to the pitch is exactly good example.
I understand that sharing these video is good way to make antiracism mood all over the world. As a English class's activity, these activity might be good experience for students but the thing that I'm worried about is people may take these action without deep thinking. It's mean that people share video only because of other many people doing same thing. I often catch sight of the picture which appeal to collect "like" for poor wretch at FaceBook. Honestly, I don't like this way because they tend to fulfill only pushing "like". People should not just push "like" but think about the problem deeply.